in most oceans contains around 85% of sodium chloride, Dead Sea salt contains only 12-18% of this mineral. An analysis of major ion concentrations in the Dead Sea Minerals, carried out in the Geochemistry Lab of the Geological Survey (Jerusalem), has shown that Chloride, Bromide, Magnesium, Sodium, Calcium and Potassium are the top elements of this unique mineral composition [Ma'or Z, 2006]. We, at Mon Platin, develop and manufacture a rich assortment of cosmetic and personal care products containing an optimally calculated concentration of Dead Sea Minerals.

Dead Sea Minerals are known for their therapeutic and cosmetic properties. The efficacy of atopic applications of salts are reached in magnesium chloride from deep layers of the Dead Sea. These were examined in several scientific studies demonstrating significant improvement of the skin barrier functionality, enhancement of stratum corneum hydration, and reduced skin roughness and inflammation [Proksch, 2005]. This experimental data was suggested by existing knowledge from the professional literature regarding the favorable effects of Dead Sea Minerals containing high magnesium levels. Magnesium salts are well known for their ability to bind water, influence epidermal proliferation and differentiation, and enhance permeability barrier repair. As described in the study, cosmetically applied Dead Sea Minerals have been proven to result in a 40% reduction in the depth of wrinkling among treated patients.

In additional studies, these minerals have shown protective, anti-oxidant and anti-inflammatory properties. These products are capable of antagonizing biological negative effects of UVB skin radiation. Therefore, it may be able to reduce skin photodamage and photoaging, and more generally to reduce oxidative stress and inflammation in skin pathologies [Portugal-Cohen M, 2009; Wineman E, 2012].
Mon Platin specialists create high quality products based on scientific researches and introduce Dead Sea Minerals contained as raw materials into formulations of sunscreen gels, creams and sprays.

References:

Ma'or, Zeev et al. Antimicrobial properties of Dead sea black mineral mud. International Journal of Dermatology, 2006 May; 45, 504 –511

Proksch E, Nissen HP et al.Bathing in a magnesium-rich Dead sea salt solution improves skin barrier function, enhances skin hydration, and reduces inflammation in atopic dry skin. International Journal of Dermatology, 2005 Feb; 44(2): 151-157.

and biogeochemical research results, black mud from the banks of the Dead Sea is an alluvial silt washed down from the surrounding mountains and organic sedimentations deposited on the bottom of this ancient salt sea [Nissenbaum A, 1975].
Multiple layers of mineral and organic deposits have evolved over thousands of years to form this unique and famous Dead Sea black mud. A detailed chemical analysis of this natural mud's major minerals, was carried out in independent studies by Israeli and Jordanian scientists in which the presence of especially high levels of Magnesium, Calcium, Potassium, Boron and Iron [Ma'or Z, 2006; Khaifat A, 2010] have been determined.
In addition, these independent researchers have studied the anti-microbial properties of Dead Sea mud in dermatological and cosmetic preparations. In several in vitro experiments, inhibition of different bacteria and candida growth was observed around discs treated with Dead Sea mud Ma'or Z, 2006].
Mon Platin's specialists utilize this unique antibacterial property of Dead Sea mud for creating powerful cosmetic products for problematic acne skin and anti-dandruff shampoo / conditioners for effective hair care.

Clinical trials conducted worldwide have supported the historical use of black mud from the Dead Sea for solving medical problems related to skin and musculoskeletal system problems, in aesthetic and body care products design [Abu-al-Basal MA, 2012; Harari M, 2012]. In a detailed analytical review of 60 scientific publications about Dead Sea mud and water, Harari M (2012) demonstrated that Dead Sea mud contains all the Dead Sea Minerals that are beneficial for skin care [Proksch E, 2005; Portugal-Cohen M, 2009; Wineman E, 2012].
Moreover, the mud's clay is highly absorbent and can be successfully used to draw impurities and moisture from the surface of the skin. This absorptive quality of the mud simulates circulation and lymphatic flow and purifies the skin to cure wounds and soothe irritations.
The resulting mineral-rich Dead Sea mud is a natural raw material, widely used in Mon Platin's cosmetic and personal care products as active compounds that can be used by the human body as a source of essential minerals for all its basic needs.

References:

Nissenbaum A.The microbiology and biogeochemistry of the Dead Sea. Microbial Ecology. 1975 Jun;2(2):139-61.

Ma'or, Zeev et al. Antimicrobial properties of Dead sea black mineral mud. International Journal of Dermatology, 2006 May; 45, 504 –511

Khaifat A, Al-Khashman O, Qutob H. Physical and chemical characterization of Dead Sea mud.  2010 May; Materials Characterization 61(5):564-568.

Abu-al-Basal MA. Histological evaluation of the healing properties of Dead Sea black mud on full-thickness excision cutaneous wounds in Balb/c mice. Pakistan Journal of Biology Sciences. 2012 Apr 1;15(7):306-15.

Harari M. Beauty is not only Skin Deep: the Dead Sea features and Cosmetics. Annals Hydrology Medicine. 2012, Vol. 5, Núm. 1, 75-88.

Proksch E, Nissen HP et al. Bathing in a magnesium-rich Dead sea salt solution improves skin barrier function, enhances skin hydration, and reduces inflammation in atopic dry skin. International Journal of Dermatology, 2005 Feb; 44(2): 151-157.

Portugal-Cohen M, Soroka Y et al. Protective effects of a cream containing Dead Sea minerals against UVB-induced stress in human skin. Experimental Dermatology, 2009 Sep; 18(9); 781-788.

Wineman E, Portugal-Cohen M et al. Photo-damage protective effect of two facial products, containing a unique complex of Dead Sea minerals and Himalayan actives. JournalofCosmeticDermatology, 2012 Sep; 11(3): 183-192.  

polysaccharides are well-known as natural components of the skin which can take the role of the skin's water-binding agent and bind with potentially antioxidant properties. In a clinical study, it was demonstrated that formulations supplemented with Aloe vera extract, even in low concentrations, increased the water content of the stratum corneum after the 2-week period of daily applications compared with the vehicle use[n1] [EC2]  [Dal'Belo SE, 2006].  Mon Platin's specialists incorporateAloe vera extracts as a skin hydrating agent in the formulation of creams and gels, shampoos and conditioners. This plant extract is used as an active ingredient in anti-aging cosmetic, body and hair care products and for "after sun" topical use. [n1] I would use "control group”  [EC2]

References:

Di Luccia B, Manzo N, Vivo M et al. A biochemical and cellular approach to explore the antiproliferative and prodifferentiative activity of Aloe arborescens leaf extract. Phytother Res. 2013 Dec;27(12):1819-1828. 

Capasso R, Laudato M, Borrelli F. Meeting report: First National Meeting on Aloe, April 20-21, 2013, Isernia Italy. New perspectives in Aloe research: from basic science to clinical application. Nat Prod Commun. 2013 Sep;8(9):1333-1334.

Ghayempour S, Montazer M, Mahmoudi RM. Encapsulation Aloe Vera extract into natural Tragacanth Gum as a novel green wound healing product. Int J Biol Macromol. 2016 Dec;93(Pt A):344-349. 

Dal'Belo SE, Gasoar LR, Maia Campos PM. Moisturizing effect of cosmetic formulations containing Aloe vera extract in different concentrations assessed by skin bioengineering techniques. Skin Research and Technology. 2006 Nov;12(4):241-246.